The Flyers had a newly renovated stadium but needed an updated look and feel. With an assist from a look inspired by vintage punk rock posters that is nothing less than gritty, “Fly or Die” became a mantra for fans. We created brand guidelines, a tone of voice, and samples of where to take the campaign. In the end, we were lucky enough to see our campaign light up the entire stadium.

Copywriter: Isabelle Gallicchio
Creative Director: Chris Fernandez